Tag Archives: Tech

Fantastic real-time dynamic Digital OOH use

Digital OOH is not new and especially linking with real-time crowd-sourced photos. Been done to death.

In comes a new way to capture these crowd-sourced content (photos) and push them directly (and dynamically) to any screens, literally! INSTAGRAM, and the Cloud. It’s not an easy platform to manage crowd-source photos or videos but this example demonstrates an efficient and yet effective use of Instagram. More cases to follow from the digital communications world soon, I believe.

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Sydney’s art festival uses Instagram for digital signage

DMA News Desk | Sep 22, 2015 | 7:11am

New product ‘doohfa’, which provides off-the-shelf dynamic content for Digital Out Of Home (DOOH) networks, delivered over 2,000 Instagram images to the digital screen in The Living Mall, Central Park Sydney during BEAMS Arts Festival on September 19.

The cloud-based platform was used to curate 317 unique Instagram images of the 478 submitted in the BEAMS Arts Festival Instagram Competition on the night, and integrate them immediately for display on the digital screen in The Living Mall, Central Park Sydney.

“There were nearly 500 Instagram posts with the competition hashtag during the five hour event – well over one post a minute. We used doohfa to curate over 77% for immediate display on The Living Wall. The imagery looked fantastic on the 15 metre digital screen. And it was so interesting to see the festival represented from the perspective of festival-goers, within minutes of the festival unfolding,” said Neice Waddington, doohfa’s Operations Director.

doohfa has been developed to provide DOOH networks a simple way to deliver the benefits of social media integration to their clients, and leverage other advantages of digital display networks.

“This activation delivered nearly 10% more Instagram followers to BEAMS in a 5 hour period, and 35% more Instagram activity around this one hashtag alone. With doohfa, this type of DOOH Instagram activation is now off-the-shelf – it’s easily transferable to other digital screen networks and scalable for more screens,” said Dave Petschack, doohfa’s Managing Director.

doohfa has been developed independently to overlay DOOH network ad scheduling systems to the advantage of both the networks and their advertisers. With doohfa, brands can manage their content across multiple DOOH networks from the one web-based dashboard.

“We were able to curate the Instagram content into dynamic playlists using a tablet from wherever we were during the festival. The content manager wasn’t chained to a desktop, and the digital display tech team didn’t have to lift a finger. doohfa really taps into the immediacy and dynamism of digital display networks,” said Neice Waddington.

doohfa powered the BEAMS Arts Festival Instagram Competition on September 19, 2015 from 5pm to 10pm. Participants posted their festival photos to Instagram and tagged them #BEAMSFESTIVAL then looked out for their entry on the digital screen in The Living Mall, Central Park Sydney during the festival.

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– Source: http://www.digitalmarket.asia/webdata/sydneys-art-festival-uses-instagram-for-digital-signage/

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All you need to know about the Singapore startup scene

Good to know. Updated Aug 2015. #startup

https://www.techinasia.com/talk/singapore-startup-scene/


[iPhone 5] – iPhone 5 Compared With Competitors [Mashable Tech article]

This may still be early days… but for me, the iPhone 5 still is the most tempting/desired among the 4 here!

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iPhone 5 Compared With Competitors [CHART]

 September 12, 2012 by

 


The iPhone 5 launches into a more challenging field of competitors than ever, and to give you some context about the iPhone 5 specifications compared with those of its chief competitors, we put the most important characteristics of each into this handy table.

As we look at specs of the iPhone 5 compared with the Samsung Galaxy S III, Nokia Lumia 920 and Motorola Droid RAZR HD, we can see patterns emerging, such as all the iPhone 5′s competitors have a screen that’s at least 720p (1,280×720 pixels), dual-core 1.5GHz processors, an updated operating system (although that’s debatable in the case of Android 4.0.4 Ice Cream Sandwich), an 8-megapixel camera and 4G LTE — all functioning as de facto standards in this highest echelon of smartphone goodness.

iPhone 5 vs. Samsung Galaxy S III vs. Droid RAZR HD vs. Nokia Lumia 920


Apple
iPhone 5

Samsung Galaxy S III

Droid RAZR HD

Nokia
Lumia 920
Screen Size 4 inches 4.8 inches 4.7 inches 4.5 inches
Resolution 1,136 x 640 1,280 x 720 1,280 x 720 1,280 x 768
Weight 3.9 oz 4.7 oz 5.1 oz 6.5 oz
CPU Dual-core Apple A6 Dual-core 1.5GHz Snapdragon S4 (in the U.S.) Dual-core 1.5GHz Snapdragon S4 Dual-core 1.5 GHz Snapdragon S4
Storage 16GB, 32GB or 64GB, no card slot 16GB, 32GB or 64GB +microSD slot 12GB+microSD slot 32GB, no card slot
Connectors Apple Lightning microUSB microUSB microUSB
Operating System iOS 6 Android 4.0.4 (Ice Cream Sandwich) Android 4.0.4 (Ice Cream Sandwich) Microsoft Windows Phone 8
Battery 225 hours standby, 8 hours talk time (3G) 790 hours standby, 11:40 hours talk time (3G) TBA 300 hours standby, 10 hours talk time (3G)
Camera 8MP, 3264×2448 pixels, autofocus, LED flash 8MP, 3264×2448 pixels, autofocus, LED flash 8MP, 3264×2448 pixels, autofocus, LED flash 8MP, 3264×2448 pixels, optical image stabilization, autofocus, dual-LED flash
Networking Wi-Fi, 2G, 3G, 4G LTE Wi-Fi, 2G, 3G, 4G LTE Wi-Fi, 2G, 3G, 4G LTE Wi-Fi, 2G, 3G, 4G LTE
Price $199 for 16GB, $299 for 32GB, $399 for 64GB; avail. Sept. 21 $199.99 + $35 carrier fee $199 (estimated, launch end of 2012) TBA, launch Q4 2012

[Digital Sharing] – how email works

Have you ever thought about how email works – i.e. how it goes through from your computer and to the recipient? Check out this Google site – The Story of Send (http://www.google.com/green/), if you have not seen it.

The journey shown here is a simple animation, and can be an example of a product demo execution. 🙂 Do spend about 10 mins and let me know what you think of this…


Developer Creates Smartphone App for Urine Screening | mHealthWatch

Mobile Apps Take Data Without Permission

New York TIMES > Technology > Bits Blog
By NICOLE PERLROTH and NICK BILTON
Published: February 15, 2012
10:09 p.m. | Updated

SAN FRANCISCO – The address book in smartphones – where some of the user’s most personal data is carried – is free for app developers to take at will, often without the phone owner’s knowledge.

Companies that make many of the most popular smartphone apps for Apple and Android devices – Twitter, Foursquare and Instagram among them – routinely gather the information in personal address books on the phone and in some cases store it on their own computers. The practice came under scrutiny Wednesday by members of Congress who saw news reports that taking such data was an “industry best practice.”

Apple, which approves all apps that appear in its iTunes store, addressed the controversy on Wednesday after lawmakers sent the company a letter asking how approved apps were allowed to take address book data without users’ permission. Apple’s published rules on apps expressly prohibit that practice.

But in its statement about the issue, Apple did not address why those apps that collect address book data had been approved.

In that statement, Tom Neumayr, an Apple spokesman, said: “Apps that collect or transmit a user’s contact data without their prior permission are in violation of our guidelines. We’re working to make this even better for our customers, and as we have done with location services, any app wishing to access contact data will require explicit user approval in a future software release.”

The Federal Trade Commission regulates the use of consumers’ data on the Internet, and in the past it has sanctioned big companies like Facebook and Google over privacy issues. It said Wednesday that it would make no comment about the app makers’ practices.

While Apple says it prohibits and rejects any app that collects or transmits users’ personal data without their permission, that has not stopped some of the most popular applications for the iPhone, iPad and iPod – like Yelp, Gowalla, Hipster and Foodspotting – from taking users’ contacts and transmitting it without their knowledge.

Google, which makes the Android operating system software, forces developers to ask users for permission to access any personal data up front.

The app makers collect the data to help quickly expand the network of people using their program. The practice of taking address book information without permission first came to light last week, when a developer noticed that Path, a mobile social network, was uploading entire address books to its servers without users’ knowledge. The company has since said it will stop the practice and destroy the data it has collected.

But Path is hardly the only mobile application that collects address books. Last February, Lookout, a mobile security company, found that 11 percent of free applications in Apple’s iTunes Store had the ability to access users’ contacts. And on Tuesday, VentureBeat, a technology blog, reported that dozens of applications for Apple devices were taking users’ address books without permission.

The findings shed more light on how technology companies sift through people’s personal and private information without their knowledge. Last year, users were shocked to find out that Color, a mobile application, could activate users’ microphones on their phones without their permission. And in December, Carrier IQ, a mobile intelligence company, was accused of privacy violations when a programmer discovered that its tracking software was recording keystrokes made, phone numbers dialed, text messages sent and even encrypted Internet searches, on some 140 million smartphones.

“It’s time for app developers to take responsibility for ensuring that users know what they’re doing, rather than leaving it to the platforms to play a game of Whac-A-Mole,” saidJules Polonetsky, director of the Future of Privacy Forum, in an interview Wednesday.

Some developers are following that advice and changing their apps before Apple and Congress step in. Path and Hipster updated their apps late last week so that they warn users about the information collected. The updates also give users the ability to stop sharing address book information. After Path and Hipster drew scrutiny, Instagram, another popular photo-sharing app that gathers users’ contacts, added a prompt asking users for permission to do so.

Within the Twitter app, when users choose to “Find Friends,” the company can store their address books for as long as 18 months. The company said Tuesday that it planned to update its app to change how it tells users what it collects. “In our next app updates, which are coming soon, we are making the language associated with Find Friends more explicit,” Carolyn Penner, a spokeswoman for Twitter, said in an e-mail. “We send and store data securely. Address book information is encrypted when we send it from the mobile phones to our servers. The data is secured within Twitter in the same way that we secure other account information.”

On Tuesday, a developer discovered that when a user signs up for a Foursquare account, the company transmits their address book without warning. In response, Foursquare said it was adding an update to its app that warned users that it accessed their contacts. In an e-mail, Erin Gleason, the company’s director of communications, said that the company did not store users’ contact information. “When a person searches for friends on Foursquare, we transmit the address book information over a secure connection and do not store it beyond that point,” she wrote.

VentureBeat reported that the worst offenders seemed to take shortcuts and did not properly protect the data they were collecting from smartphones. It reported that Foodspotting, a mobile app that allows users to share photos of their meals, transmitted users’ address books over an unencrypted connection where it could be easily intercepted. In an e-mail, Alexa Andrzejewski, the chief executive of Foodspotting, said the risk of not encrypting users’ contact information “has always seemed relatively low, especially for a site that doesn’t deal with credit card or other sensitive information.” Ms. Andrzejewski also said Foodspotting would be updating its app to include additional security features.

Google has tools built into the Android platform that forces developers to notify people what data, if any, they plan to access. Once they have users’ permission, Android developers can access everything from a phone owner’s call logs to their text messages. But users of many apps – including Hipster, Locale, Uber, Yelp, Taxi Magic, Picplz, Scrabble and Waze – are often not told how the information will be used or how the company plans to store it.

“What separates malicious use from legitimate use is the element of surprise. If a user is surprised, that’s a problem,” said Kevin Mahaffey, Lookout’s chief technology officer, who said that in many ways, standards and rules for data on smartphones were still being debated. “It’s a new industry and it’s still in many ways the Wild West out there. The iron is still hot.”

 

Reference source:
http://mhealthwatch.com/developer-creates-smartphone-app-for-urine-screening-19704/


[Digital] PlayStation: Real Time Projection Mapping Ads

This is a cool way to showcase PlayStation’s “Immersive Movie Experience. The fact that the video is shot in 1 take, with no special effects is amazing! And not forgetting using real-time tracking too…

I’m definitely impressed!

Source: http://www.digitalbuzzblog.com/sony-playstation-3-realtime-3d-projection-mapping-ads/


[Digital Wednesday] – video projection mapping technology

[For the folks at Lowe Vietnam]

Here’s my first e-sharing with everyone on the cool world of digital and/or use of technologies to activate brands. I will try and make this a weekly affair, so as to equip everyone with as much knowledge and exposure. If you have any questions, or need to bounce off any ideas, or just for a chat, do drop by the 12th floor – or you can reach me at ext 149.

Most of you would have seen these video clips of video projection mapping technology examples. Video projection mapping technology is not really new, as brands have already started riding on the phenomenon that has generated buzz among the people on the streets.

“Video Projection Mapping is an exciting new projection technique that can turn almost any surface into a dynamic video display. Specialized software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped screens. When done right, the end result is a dynamic projection installation that transcends ordinary video projection.” – Reference from: videomapping.tumblr.com

URL: http://www.creativeguerrillamarketing.com/guerrilla-marketing/12-must-see-guerrilla-3d-projection-mapping-examples/

Here’s another example from Singapore – for an insurance company: http://www.youtube.com/watch?v=f5V8pqEFQzU

So, in short, brands can actually “own” a particular city landscape or make a landmark of their own on any wall/building of all shapes & sizes. Whatever it is, it will definitely wow the audience/masses and create talkability. Perhaps we can convince Unilever to do something on their Homebase building… 🙂

Enjoy your Wednesday, digital peeps!