Tag Archives: mobile

Digital Landscape in Vietnam (Q2 2015)

Vietnam’s digital landscape is growing and this is a big opportunity for brands.
Internet penetration is 35.6%. The We Are Social / Cimigo reports have shown that more Vietnamese are going online on desktop and mobile, especially youths, and less on TV. 52% of Vietnamese consumers watch video online daily.
Mobile penetration is high at almost 145%. However only about 36% (or about 33 mil) are using smartphones – ie 3G subscribers. Cheaper smartphones in recent years have contributed to this rapid growth.
Chat apps (Zalo is the largest with over 22mil subscribers), online / mobile games (locally produced games are aplenty especially after the Flappy Bird success) and online commerce (e-shopping like Lazada, Tiki, Adayroi & e-bookings like GrabTaxi, Uber) have become popular as a result.
All these new digital channels spell more opportunities for advertisers to reach out to more people.
With online tracking technologies and lots of user data collected from how consumers use digital channels (behavior, interests, location, etc), digital advertising is becoming more important for brands to market their brands more effectively and on an individual basis based on needs.
So there is no denying that if advertisers want to further reach out and convince a bigger target audience beyond TV, then digital (online, social, mobile) is the way to go. Being present in digital alone is not enough. Digital channels allow engagements (2-way interactions) which traditionally TV doesn’t allow. Advertisers should fully take advantage of this.
Media (and creative) agencies should start to play a big role in fulfilling advertisers’ needs to market their products in the most optimal way; and that is through digital channels. After all, most consumers who make purchase decisions “live” online and online is the best place to reach out to them.
This in turn gives rise to opportunities for publishers and ad networks (like Admob, Admicro) to develop more creative digital advertising inventories to suit the different needs of the different advertisers. However, advertisers should be more creative to stand out from the clutter of online ads.
A snapshot of the general consumer’s online journey as follows:

– heard about it / saw on TV

– will go google or Facebook it
(Alternatively, consumers may see our online or mobile advertisements and click on them)
– a click through will land user on the campaign page (website, microsite, mobile site, facebook page, etc)

– user also does research about your product vs competitors… Again Google search.

– user reads in forums for recommendations from peers or others; and user also compares prices / specs / nutrition information etc to find the best

– user finds out where to go and buy

– user goes to retail shop (offline)
** if brands have an online shop, it will be better as users can purchase immediately (from experience, online to offline has high drop outs, and will make your digital ROI low, unless the product is irresistible).


[iPhone 5] – iPhone 5 Compared With Competitors [Mashable Tech article]

This may still be early days… but for me, the iPhone 5 still is the most tempting/desired among the 4 here!

—-

iPhone 5 Compared With Competitors [CHART]

 September 12, 2012 by

 


The iPhone 5 launches into a more challenging field of competitors than ever, and to give you some context about the iPhone 5 specifications compared with those of its chief competitors, we put the most important characteristics of each into this handy table.

As we look at specs of the iPhone 5 compared with the Samsung Galaxy S III, Nokia Lumia 920 and Motorola Droid RAZR HD, we can see patterns emerging, such as all the iPhone 5′s competitors have a screen that’s at least 720p (1,280×720 pixels), dual-core 1.5GHz processors, an updated operating system (although that’s debatable in the case of Android 4.0.4 Ice Cream Sandwich), an 8-megapixel camera and 4G LTE — all functioning as de facto standards in this highest echelon of smartphone goodness.

iPhone 5 vs. Samsung Galaxy S III vs. Droid RAZR HD vs. Nokia Lumia 920


Apple
iPhone 5

Samsung Galaxy S III

Droid RAZR HD

Nokia
Lumia 920
Screen Size 4 inches 4.8 inches 4.7 inches 4.5 inches
Resolution 1,136 x 640 1,280 x 720 1,280 x 720 1,280 x 768
Weight 3.9 oz 4.7 oz 5.1 oz 6.5 oz
CPU Dual-core Apple A6 Dual-core 1.5GHz Snapdragon S4 (in the U.S.) Dual-core 1.5GHz Snapdragon S4 Dual-core 1.5 GHz Snapdragon S4
Storage 16GB, 32GB or 64GB, no card slot 16GB, 32GB or 64GB +microSD slot 12GB+microSD slot 32GB, no card slot
Connectors Apple Lightning microUSB microUSB microUSB
Operating System iOS 6 Android 4.0.4 (Ice Cream Sandwich) Android 4.0.4 (Ice Cream Sandwich) Microsoft Windows Phone 8
Battery 225 hours standby, 8 hours talk time (3G) 790 hours standby, 11:40 hours talk time (3G) TBA 300 hours standby, 10 hours talk time (3G)
Camera 8MP, 3264×2448 pixels, autofocus, LED flash 8MP, 3264×2448 pixels, autofocus, LED flash 8MP, 3264×2448 pixels, autofocus, LED flash 8MP, 3264×2448 pixels, optical image stabilization, autofocus, dual-LED flash
Networking Wi-Fi, 2G, 3G, 4G LTE Wi-Fi, 2G, 3G, 4G LTE Wi-Fi, 2G, 3G, 4G LTE Wi-Fi, 2G, 3G, 4G LTE
Price $199 for 16GB, $299 for 32GB, $399 for 64GB; avail. Sept. 21 $199.99 + $35 carrier fee $199 (estimated, launch end of 2012) TBA, launch Q4 2012

Developer Creates Smartphone App for Urine Screening | mHealthWatch

Mobile Apps Take Data Without Permission

New York TIMES > Technology > Bits Blog
By NICOLE PERLROTH and NICK BILTON
Published: February 15, 2012
10:09 p.m. | Updated

SAN FRANCISCO – The address book in smartphones – where some of the user’s most personal data is carried – is free for app developers to take at will, often without the phone owner’s knowledge.

Companies that make many of the most popular smartphone apps for Apple and Android devices – Twitter, Foursquare and Instagram among them – routinely gather the information in personal address books on the phone and in some cases store it on their own computers. The practice came under scrutiny Wednesday by members of Congress who saw news reports that taking such data was an “industry best practice.”

Apple, which approves all apps that appear in its iTunes store, addressed the controversy on Wednesday after lawmakers sent the company a letter asking how approved apps were allowed to take address book data without users’ permission. Apple’s published rules on apps expressly prohibit that practice.

But in its statement about the issue, Apple did not address why those apps that collect address book data had been approved.

In that statement, Tom Neumayr, an Apple spokesman, said: “Apps that collect or transmit a user’s contact data without their prior permission are in violation of our guidelines. We’re working to make this even better for our customers, and as we have done with location services, any app wishing to access contact data will require explicit user approval in a future software release.”

The Federal Trade Commission regulates the use of consumers’ data on the Internet, and in the past it has sanctioned big companies like Facebook and Google over privacy issues. It said Wednesday that it would make no comment about the app makers’ practices.

While Apple says it prohibits and rejects any app that collects or transmits users’ personal data without their permission, that has not stopped some of the most popular applications for the iPhone, iPad and iPod – like Yelp, Gowalla, Hipster and Foodspotting – from taking users’ contacts and transmitting it without their knowledge.

Google, which makes the Android operating system software, forces developers to ask users for permission to access any personal data up front.

The app makers collect the data to help quickly expand the network of people using their program. The practice of taking address book information without permission first came to light last week, when a developer noticed that Path, a mobile social network, was uploading entire address books to its servers without users’ knowledge. The company has since said it will stop the practice and destroy the data it has collected.

But Path is hardly the only mobile application that collects address books. Last February, Lookout, a mobile security company, found that 11 percent of free applications in Apple’s iTunes Store had the ability to access users’ contacts. And on Tuesday, VentureBeat, a technology blog, reported that dozens of applications for Apple devices were taking users’ address books without permission.

The findings shed more light on how technology companies sift through people’s personal and private information without their knowledge. Last year, users were shocked to find out that Color, a mobile application, could activate users’ microphones on their phones without their permission. And in December, Carrier IQ, a mobile intelligence company, was accused of privacy violations when a programmer discovered that its tracking software was recording keystrokes made, phone numbers dialed, text messages sent and even encrypted Internet searches, on some 140 million smartphones.

“It’s time for app developers to take responsibility for ensuring that users know what they’re doing, rather than leaving it to the platforms to play a game of Whac-A-Mole,” saidJules Polonetsky, director of the Future of Privacy Forum, in an interview Wednesday.

Some developers are following that advice and changing their apps before Apple and Congress step in. Path and Hipster updated their apps late last week so that they warn users about the information collected. The updates also give users the ability to stop sharing address book information. After Path and Hipster drew scrutiny, Instagram, another popular photo-sharing app that gathers users’ contacts, added a prompt asking users for permission to do so.

Within the Twitter app, when users choose to “Find Friends,” the company can store their address books for as long as 18 months. The company said Tuesday that it planned to update its app to change how it tells users what it collects. “In our next app updates, which are coming soon, we are making the language associated with Find Friends more explicit,” Carolyn Penner, a spokeswoman for Twitter, said in an e-mail. “We send and store data securely. Address book information is encrypted when we send it from the mobile phones to our servers. The data is secured within Twitter in the same way that we secure other account information.”

On Tuesday, a developer discovered that when a user signs up for a Foursquare account, the company transmits their address book without warning. In response, Foursquare said it was adding an update to its app that warned users that it accessed their contacts. In an e-mail, Erin Gleason, the company’s director of communications, said that the company did not store users’ contact information. “When a person searches for friends on Foursquare, we transmit the address book information over a secure connection and do not store it beyond that point,” she wrote.

VentureBeat reported that the worst offenders seemed to take shortcuts and did not properly protect the data they were collecting from smartphones. It reported that Foodspotting, a mobile app that allows users to share photos of their meals, transmitted users’ address books over an unencrypted connection where it could be easily intercepted. In an e-mail, Alexa Andrzejewski, the chief executive of Foodspotting, said the risk of not encrypting users’ contact information “has always seemed relatively low, especially for a site that doesn’t deal with credit card or other sensitive information.” Ms. Andrzejewski also said Foodspotting would be updating its app to include additional security features.

Google has tools built into the Android platform that forces developers to notify people what data, if any, they plan to access. Once they have users’ permission, Android developers can access everything from a phone owner’s call logs to their text messages. But users of many apps – including Hipster, Locale, Uber, Yelp, Taxi Magic, Picplz, Scrabble and Waze – are often not told how the information will be used or how the company plans to store it.

“What separates malicious use from legitimate use is the element of surprise. If a user is surprised, that’s a problem,” said Kevin Mahaffey, Lookout’s chief technology officer, who said that in many ways, standards and rules for data on smartphones were still being debated. “It’s a new industry and it’s still in many ways the Wild West out there. The iron is still hot.”

 

Reference source:
http://mhealthwatch.com/developer-creates-smartphone-app-for-urine-screening-19704/


[Digital Wednesday] – location based services

[For the folks at Lowe Vietnam]

Dear all,

Sorry, but this week’s Digital Wednesday is 1 day late… Anyhow, here are more digital campaigns to share, this time the use of LBS or Location Based Services. The 2 tools you probably use or familiar with are Foursquare and Facebook Places.

Catch A Choo

World renowned shoe designer, Jimmy Choo has created a social media campaign to launch a new shoe (trainer sneakers) – aptly called “Catch A Choo”.  The idea is pretty simple – a pair of the new Jimmy Choo’s trainers will check into some of the most exclusive and fashionable places in London, if you can track them down and “catch” them (via Foursquare check-in), then you can keep those shoes!

 


 

 

 

 

 

Results?

– 4,000 participants, a 40 percent increase in positive comments posted online and a 33 percent rise in sneaker sales

 

The Coke Machine Fairy

Coca Cola Australia wants to make the Coke vending machine a Happiness Machine. Using the Coke Machine Fairy, they aim to make known the locations of these Happiness Machines. Using Foursquare, the fairy checked in around Sydney and rewards users at the nominated vending machines. Followers/friends of the fairy (on Foursquare) will be informed on the location of the winning Happiness Machine. Announcements were made real-time by winners.

 

 

 


 

 

 

 

 

 

Results?

– 1,000+ participants in 2 weeks, the Coke Machine Fairy became a trending topic on social platforms, increased visibility of these Coke machines (on Foursquare).

> The Coke Machine Fairy: http://player.vimeo.com/video/22268775

 

There are other exciting treasure hunt-like activities on Foursquare – check them out here. Foursquare helps in unlocking the gems of a city… so, if you are not already on Foursquare… do sign-up! Get the app on your phone and explore new places… I am an avid user, especially since I am new to this city and I have found many good places.

These are treasure hunts done digitally, and you’d probably see more of these digital treasure hunts coming your way. Speaking of digital treasure hunts, here is another example.

 

Catch Lewis

This is for Nescafe Singapore, in conjunction with the launch of their limited edition Lewis Hamilton cans for the inaugural Singapore F1 in 2008. Participants are required to “race” around the internet (from social media sites, to game sites and news sites, etc – and not just using Foursquare) and quickly complete various tasks. The winner, the one who completed all tasks in the quickest time, got to meet Lewis Hamilton, and that was a key hook to drive engagement on the site, and subsequently pushed sales up.

  

 

 

 

 

 

 

 

Results?

– 270,000+ page views (6 weeks), 3000+ unique registrations, doubled sales to 15%

> Catch Lewis: http://www.youtube.com/watch?v=iVXSfW54jpc

 

 

The above campaigns are using existing social platforms – which are free! These sites have existing APIs (or application programming interfaces) which anybody can use to integrate with existing campaign websites. And if there is a great idea, most of these social sites like Google or Foursquare, will provide their support for us to make the campaign work, in our way!

Come have a chat with me about it, if you want to consider any of the above tools in your campaign! In the coming weeks, I shall share some Facebook/Twitter campaign examples.

Have a good Thursday!


Prepaid telco & 6% service tax

An article from Malaysian newspaper on the impact of service tax for prepaid users.

image


[Marketing Interactive] Online Ads Strike A Chord With SEA Consumers

Greenkim: So, everything’s going mainstream… where’s the joy now? Anyway, the article below speaks more qualitative… so I am not too convinced YET. I need hard facts/numbers to prove to me, as always!

—-

Regional – Close to three-quarters of consumers in Southeast Asia (73%) are highly influenced by online ads on social media sites, Nielsen in its latest report concluded.

The study further reveled that the number raised to 80% if the advertised brand had either been liked or gained a following among friends .

When asked how they feel about online advertising which was targeted at them based on previous purchases or websites visited, the majority of consumers in Southeast Asia (74%), , in comparison to only 58% globally, said it ‘made their lives easier’.

According to Nielsen’s APMEA regional managing director of advertising solutions, David Webb the trust and positive attitude shown by SEA consumers towards online advertisements and targeted content provides a wide range of engagement opportunities for companies and their target audience.

“As social media increasingly becomes a mainstream activity throughout the region, brands have been quick to ‘get on board’ with the practice of better understanding and connecting with their consumers when it comes to their advertising strategies, engagement and conversion,” he said.

The Nielsen report found that 69% of SEA consumers have ‘liked’ or followed a brand or company, significantly higher than the global average of 52% and higher again in countries such as Vietnam (79%) and Philippines (75%).

It also showed consumer generated media (consumer opinions posted online) is now one of the most trusted forms of media among the region’s digital consumers with an overall of 54% completely or somewhat trusting them.

“Today’s users of social networking sites in Southeast Asia are increasingly turning to social networking platforms to seek advice or recommendations, get discounts or special offers, or actively recommend products or brands,”

“As local consumers increase in their experience of using the internet, and their levels of confidence and sophistication, so too do they value and trust online content as a source of information,” Webb added.

 

By: Malati Siniah, Malaysia

Source: http://www.marketing-interactive.com/news/28086


[Marketing Interactive] Android To Lead Global Mobile Ad Market

Greenkim: This will be exciting to watch! I just wish mobile ads do not end up like web banner ads – i.e. missing out on the readers’ attention just because it is an expected thing (like newspaper ads too)! Then again, do all phones support the same ad format? Here’s what Google/Android is trying to fill that gap…

Global – Android will be the top global mobile ad platform by the end of 2011, according to InMobi’s Mobile Insights Report: Global Edition, Q2 July 2011.

During the quarter, Android captured an additional 1.9% share in the market to reach 16.6%.

While Nokia and Symbian operating system continue to be the top performing mobile platforms across the globe, with 19.6% and 19.0% ad share respectively, their market share has steadily diminished over the quarter.

“Given Android’s ongoing growth around the globe, it’s not surprising to see Google announce its strategic move to acquire Motorola Mobility,” InMobi vice-president global research and marketing James Lamberti, said.

“At the current growth trends, Android is expected to become the top mobile platform in the ad ecosystem by the end of the year and Google is clearly protecting it from competitive threats with the IP assets of Motorola Mobility.”

By: Cream Global, Global

Source: http://www.marketing-interactive.com/news/28080