Tag Archives: Digital

Engagement or SOV in conversations matter most?

In social media analytics, SOV is a very important metric for marketers, even more than the engagement metric. Does quantity still matter over quality? There has to be a shift in this thinking as content (especially crowd-sourced content or free media) is definitely a more important metric. Perhaps more effort is needed – after all it’s a media world (no offense to my media friends) or it’s what board of directors want to see at the end of the day – numbers or return on investment!

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Uber wins social media race ahead of GrabTaxi on #SingaporeGP

by Melissa Chue | Sep 22, 2015 | 7:10am

one, with Sebastian Vettel beating crowd favourites to clinch first place. Conversations peaked at just over 7, 000 mentions at 10pm on 20 September, as fans took to Twitter and Facebook to celebrate Team Ferrari’s win.

  

 
So, who were Formula 1’s winners on social media?

Uber races ahead of GrabTaxi
Not wanting to be left behind, smartphone-based taxi booking rivals Uber and GrabTaxi launched their own Formula 1 promotions, offering users free rides from their fleet of supercars.

According to Digimind Social’s comparison tool, Uber overtook GrabTaxi by 14 per cent for volume of Formula 1 related conversations. Now that’s what we call a neck-and-neck race!

  
  
Judging by how mentions about Uber and GrabTaxi centered around supercars, it’s clear that many were looking forward to catching a ride. The lucky few went on Twitter and Instagram to show off their sweet rides, as well as their appreciation for their favourite car brands.

  
However, while Uber had a larger share of voice, it was GrabTaxi that engaged their community the most during the Formula 1 weekend, consistently trumping their rival in terms of interactions and publications on their social media channels.

  
  
Here’s a look at their best performing post on Instagram, which scored a 44 per cent engagement rate on Digimind Social Analytics:

  

Maroon 5 takes center stage
Likewise, music lovers were in for a treat, as the Grand Prix festivities brought international acts to the stage. American pop rock band Maroon 5 proved to be the most popular, overtaking Pharrell and even Bon Jovi to dominate 40 per cent of conversations about the Formula 1 concerts on social media!

  
Their winning streak continued well after their gig on 19 September, compared to rapper Pharrell, whose mentions dropped by 50 per cent after his performance on 18 September.

  
We suspect that frontman Adam Levine had something to do with it…

  
  
  
Source: http://www.digitalmarket.asia/webdata/uber-wins-social-media-race-ahead-of-grabtaxi-on-singaporegp/

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Melissa Chue

Melissa Chue

Melissa Chue is a marketing executive at Digimind. Digimind is the global social media monitoring and competitive intelligence company that provides businesses with unrivaled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. With a customer retention rate of 92% Digimind has more than 100 employees across offices in North America, Europe, Asia and Africa.


The death of local content programming?

So, when more online steaming networks arrive to our shores, how will the game change for content providers out there? I believe all players will continue to exist and be in business. Only differences will be that we, the consumers will have access to more choices from a variety of content (entertainment to sports to knowledge to financial)… but at the expense of having multiple subscriptions to different content providers – from live TV to on-demand ones. Thus content (especially sports & entertainment) becomes more expensive to have for the consumers. This will shift them to demand only content they wish to have and in real-time – and will further enhance this form of business model for the big players in Asia, namely HBO, Fox and content aggregators like Astro and Singtel. Expect on-demand content to grow further, especially on multi-screens and be more competitively priced. I, for sure am looking forward to it.

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#mavericksindigital: Why Netflix in Asia makes sense
Andy Radovic | Sep 22, 2015 | 9:01am

netflixRecently it was announced that Netflix, a leader in on-demand Internet streaming of entertainment content will finally be making its foray into Asia. In August it entered into a deal with Japan-based SoftBank to offer its fully integrated Netflix experience in that market, after a long to and fro between both companies.

The countries that were announced in their ‘global rollout’ were South Korea, Singapore, Hong Kong and Taiwan. They were a bit hush hush in terms of pricing and exact launch dates at this point, but most people close to the industry are pegging an end of year or quarter one launch in 2016.

This launch comes at a time in Asia when most consumers have grown more accustomed to paying for online subscription services. The music industry is a case in point. Over the past four years we have seen a proliferation of music streaming services enter the region, the likes of iTunes, Deezer, Spotify and more recently Guvera and Apple Music. And of those that are considered medium to heavy users, classified as people who spend more than 20 minutes a day listening to music, they are more than twice as likely to pay for streaming music, according to a research piece from Effective Measure.

The closest competitors to Netflix within the region who currently seem to be doing well are services like iFlix in Malaysia, Hooq in Singapore and TBO in China, which Alibaba just recently launched. However, all three of these companies just launched their service in 2015, so none of them doesn’t really have a major first-mover advantage over Netflix. Plus, the brand cache Netflix has alone should be enough to woo users into their camp.

I suppose the real competition for Netflix here would be Linear TV, as it is still the dominant method for how people consume their TV content, particularly local content. And Netflix most likely would not have access to truly local content, putting it at a slight disadvantage at least within the higher age groups within Asia.

However, Netflix will do well particularly among the younger generations who didn’t really even grow up with Linear TV in the first place. This group of digital natives never felt the need to rush home on Wednesday’s at 9 pm to watch their favorite TV show. It was always accessible to them in everyway – across screen, at any time of day, and in any location they are in, like commuting to and from work. These groups of consumers have embraced the Netflix model and love the concept of “original programming”. Particularly the world-class programming Netflix has become famous from, like House of Cards, Orange is the New Black, and Daredevil.

Probably one of biggest areas under threat would be advertising as traditional TV advertising will most likely start to loose its importance while we see the growth of content marketing and other forms of branded and sponsored content initiatives take shape. These will become more critical especially in platforms that allow audiences to skips ads. But we will certainly see a big shift in advertising spend towards areas like online video networks which will clearly be a more effective way to reach Netflix watchers than traditional TV.

I believe the emergence of Netflix in our region is a good move. Good for me personally, as I’ll now have access to all this great content (finally). But good for the industry as well, as it fits nicely with the digital, mobile and youth-centric ecosystem that is Asia.

Andy Radovic is the Regional Director for Digital (APAC) at Maxus Global. He is a strategic digital marketer with 12+ years experience working in the digital media space across a variety of agencies, spanning stints in the U.S., Japan, Korea, and now Singapore. Currently working for Maxus Asia Pacific, part of the GroupM network, the world’s largest media investment management organisation, and media communications and planning arm of parent company WPP. At Maxus, Andy leads regional digital duties for Asia Pacific with a focus on building out the Maxus digital product offering across Asia Pacific focusing on search, social, mobile, digital analytics and e-commerce.

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– Source: http://www.digitalmarket.asia/webdata/mavericksindigital-why-netflix-in-asia-makes-sense/


Fantastic real-time dynamic Digital OOH use

Digital OOH is not new and especially linking with real-time crowd-sourced photos. Been done to death.

In comes a new way to capture these crowd-sourced content (photos) and push them directly (and dynamically) to any screens, literally! INSTAGRAM, and the Cloud. It’s not an easy platform to manage crowd-source photos or videos but this example demonstrates an efficient and yet effective use of Instagram. More cases to follow from the digital communications world soon, I believe.

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Sydney’s art festival uses Instagram for digital signage

DMA News Desk | Sep 22, 2015 | 7:11am

New product ‘doohfa’, which provides off-the-shelf dynamic content for Digital Out Of Home (DOOH) networks, delivered over 2,000 Instagram images to the digital screen in The Living Mall, Central Park Sydney during BEAMS Arts Festival on September 19.

The cloud-based platform was used to curate 317 unique Instagram images of the 478 submitted in the BEAMS Arts Festival Instagram Competition on the night, and integrate them immediately for display on the digital screen in The Living Mall, Central Park Sydney.

“There were nearly 500 Instagram posts with the competition hashtag during the five hour event – well over one post a minute. We used doohfa to curate over 77% for immediate display on The Living Wall. The imagery looked fantastic on the 15 metre digital screen. And it was so interesting to see the festival represented from the perspective of festival-goers, within minutes of the festival unfolding,” said Neice Waddington, doohfa’s Operations Director.

doohfa has been developed to provide DOOH networks a simple way to deliver the benefits of social media integration to their clients, and leverage other advantages of digital display networks.

“This activation delivered nearly 10% more Instagram followers to BEAMS in a 5 hour period, and 35% more Instagram activity around this one hashtag alone. With doohfa, this type of DOOH Instagram activation is now off-the-shelf – it’s easily transferable to other digital screen networks and scalable for more screens,” said Dave Petschack, doohfa’s Managing Director.

doohfa has been developed independently to overlay DOOH network ad scheduling systems to the advantage of both the networks and their advertisers. With doohfa, brands can manage their content across multiple DOOH networks from the one web-based dashboard.

“We were able to curate the Instagram content into dynamic playlists using a tablet from wherever we were during the festival. The content manager wasn’t chained to a desktop, and the digital display tech team didn’t have to lift a finger. doohfa really taps into the immediacy and dynamism of digital display networks,” said Neice Waddington.

doohfa powered the BEAMS Arts Festival Instagram Competition on September 19, 2015 from 5pm to 10pm. Participants posted their festival photos to Instagram and tagged them #BEAMSFESTIVAL then looked out for their entry on the digital screen in The Living Mall, Central Park Sydney during the festival.

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– Source: http://www.digitalmarket.asia/webdata/sydneys-art-festival-uses-instagram-for-digital-signage/


All you need to know about the Singapore startup scene

Good to know. Updated Aug 2015. #startup

https://www.techinasia.com/talk/singapore-startup-scene/


Digital Landscape in Vietnam (Q2 2015)

Vietnam’s digital landscape is growing and this is a big opportunity for brands.
Internet penetration is 35.6%. The We Are Social / Cimigo reports have shown that more Vietnamese are going online on desktop and mobile, especially youths, and less on TV. 52% of Vietnamese consumers watch video online daily.
Mobile penetration is high at almost 145%. However only about 36% (or about 33 mil) are using smartphones – ie 3G subscribers. Cheaper smartphones in recent years have contributed to this rapid growth.
Chat apps (Zalo is the largest with over 22mil subscribers), online / mobile games (locally produced games are aplenty especially after the Flappy Bird success) and online commerce (e-shopping like Lazada, Tiki, Adayroi & e-bookings like GrabTaxi, Uber) have become popular as a result.
All these new digital channels spell more opportunities for advertisers to reach out to more people.
With online tracking technologies and lots of user data collected from how consumers use digital channels (behavior, interests, location, etc), digital advertising is becoming more important for brands to market their brands more effectively and on an individual basis based on needs.
So there is no denying that if advertisers want to further reach out and convince a bigger target audience beyond TV, then digital (online, social, mobile) is the way to go. Being present in digital alone is not enough. Digital channels allow engagements (2-way interactions) which traditionally TV doesn’t allow. Advertisers should fully take advantage of this.
Media (and creative) agencies should start to play a big role in fulfilling advertisers’ needs to market their products in the most optimal way; and that is through digital channels. After all, most consumers who make purchase decisions “live” online and online is the best place to reach out to them.
This in turn gives rise to opportunities for publishers and ad networks (like Admob, Admicro) to develop more creative digital advertising inventories to suit the different needs of the different advertisers. However, advertisers should be more creative to stand out from the clutter of online ads.
A snapshot of the general consumer’s online journey as follows:

– heard about it / saw on TV

– will go google or Facebook it
(Alternatively, consumers may see our online or mobile advertisements and click on them)
– a click through will land user on the campaign page (website, microsite, mobile site, facebook page, etc)

– user also does research about your product vs competitors… Again Google search.

– user reads in forums for recommendations from peers or others; and user also compares prices / specs / nutrition information etc to find the best

– user finds out where to go and buy

– user goes to retail shop (offline)
** if brands have an online shop, it will be better as users can purchase immediately (from experience, online to offline has high drop outs, and will make your digital ROI low, unless the product is irresistible).


What you did not know about online PR

[Gary] Simple article explaining what online PR is. Useful to know, courtesy of Ironpaper.

Online PR is very similar to traditional PR in that it’s about influencing people rather than buying placement for brand content. The influence could result in a story in a magazine, newspaper or blog. It could also result in other online pick-up, including social media.

Press - traditional PR vs online PR

Typically when people talk about traditional PR, they are speaking about traditional media: newspapers, TV, radio and magazines. With online PR, traditional media brands may still be a target, but often online PR targets online properties, along with an array of other platforms and networks from search to social. The methodology of online PR has adapted to the platform–forming a need to garner real-time analytics, news, influence, social, search and other signals, alongside wait-n-pray tactics.

Influence who with online PR?

  • Columnists & traditional writers (just like traditional PR)
  • Bloggers: personal & professional
  • Websites & Brand sites
  • Twitter users (based on their followings and interests)
  • Social media users: Facebook, Google Plus, Pinterest, SU, Reddit, etc
  • Awards, Events & Exhibitions
  • Directories, Lists & Organizations
  • Web searchers

The outreach for online PR may be both direct & indirect–from employing hashtags and keywords, alongside email and snail mail. At the heart of both traditional and online PR is story-telling. This is never going away… Story-telling and quality content helps position and pollenate stories for absorption both online and off.

Each PR professional and agency approaches online PR differently. There are a wide variety of tactics and proportions–some favoring search with others favoring online editorial. The disciplines comprising online PR can range from journalism, creative writing and story-telling, sales, media, SEO, social media, community management, customer relations, web design and on and on.

Online PR efforts will be seen directly by potential customers or the consumer market. The forms and structure those communications take may vary, but they include social media and distributed releases–along with various forms of online story-telling. Online press releases may direct small amounts of traffic to a brand or corporate website, but it is recommended to not confuse online press releases with quality back links used by Google for PageRank and ranking improvements. Typically those distributed releases are displayed as search results, which consumers may find for medium and long tail queries.

Online PR Channels

Aside from traditional PR channels and relationships, these online channels may be of great use to marketers.

  • Industry websites
  • Niche or topical websites
  • Blogs
  • Influential social media accounts
  • Media-sharing websites & social networks, including Youtube and Flickr
  • Forums: Topic-focused, industry-related and niche
  • Wikis
  • Twitter feeds
  • Google Plus: events, hangouts and other groups
  • Linkedin: news and groups
  • Social media & bookmarking websites
  • Personal blogs with niche audiences

Press Release Distribution Options

  • Vocus
  • PRNewswire
  • Business Wire
  • Marketwire
  • Cision
  • PRWeb
  • VMS

Posted on June 2, 2013

Developer Creates Smartphone App for Urine Screening | mHealthWatch

Mobile Apps Take Data Without Permission

New York TIMES > Technology > Bits Blog
By NICOLE PERLROTH and NICK BILTON
Published: February 15, 2012
10:09 p.m. | Updated

SAN FRANCISCO – The address book in smartphones – where some of the user’s most personal data is carried – is free for app developers to take at will, often without the phone owner’s knowledge.

Companies that make many of the most popular smartphone apps for Apple and Android devices – Twitter, Foursquare and Instagram among them – routinely gather the information in personal address books on the phone and in some cases store it on their own computers. The practice came under scrutiny Wednesday by members of Congress who saw news reports that taking such data was an “industry best practice.”

Apple, which approves all apps that appear in its iTunes store, addressed the controversy on Wednesday after lawmakers sent the company a letter asking how approved apps were allowed to take address book data without users’ permission. Apple’s published rules on apps expressly prohibit that practice.

But in its statement about the issue, Apple did not address why those apps that collect address book data had been approved.

In that statement, Tom Neumayr, an Apple spokesman, said: “Apps that collect or transmit a user’s contact data without their prior permission are in violation of our guidelines. We’re working to make this even better for our customers, and as we have done with location services, any app wishing to access contact data will require explicit user approval in a future software release.”

The Federal Trade Commission regulates the use of consumers’ data on the Internet, and in the past it has sanctioned big companies like Facebook and Google over privacy issues. It said Wednesday that it would make no comment about the app makers’ practices.

While Apple says it prohibits and rejects any app that collects or transmits users’ personal data without their permission, that has not stopped some of the most popular applications for the iPhone, iPad and iPod – like Yelp, Gowalla, Hipster and Foodspotting – from taking users’ contacts and transmitting it without their knowledge.

Google, which makes the Android operating system software, forces developers to ask users for permission to access any personal data up front.

The app makers collect the data to help quickly expand the network of people using their program. The practice of taking address book information without permission first came to light last week, when a developer noticed that Path, a mobile social network, was uploading entire address books to its servers without users’ knowledge. The company has since said it will stop the practice and destroy the data it has collected.

But Path is hardly the only mobile application that collects address books. Last February, Lookout, a mobile security company, found that 11 percent of free applications in Apple’s iTunes Store had the ability to access users’ contacts. And on Tuesday, VentureBeat, a technology blog, reported that dozens of applications for Apple devices were taking users’ address books without permission.

The findings shed more light on how technology companies sift through people’s personal and private information without their knowledge. Last year, users were shocked to find out that Color, a mobile application, could activate users’ microphones on their phones without their permission. And in December, Carrier IQ, a mobile intelligence company, was accused of privacy violations when a programmer discovered that its tracking software was recording keystrokes made, phone numbers dialed, text messages sent and even encrypted Internet searches, on some 140 million smartphones.

“It’s time for app developers to take responsibility for ensuring that users know what they’re doing, rather than leaving it to the platforms to play a game of Whac-A-Mole,” saidJules Polonetsky, director of the Future of Privacy Forum, in an interview Wednesday.

Some developers are following that advice and changing their apps before Apple and Congress step in. Path and Hipster updated their apps late last week so that they warn users about the information collected. The updates also give users the ability to stop sharing address book information. After Path and Hipster drew scrutiny, Instagram, another popular photo-sharing app that gathers users’ contacts, added a prompt asking users for permission to do so.

Within the Twitter app, when users choose to “Find Friends,” the company can store their address books for as long as 18 months. The company said Tuesday that it planned to update its app to change how it tells users what it collects. “In our next app updates, which are coming soon, we are making the language associated with Find Friends more explicit,” Carolyn Penner, a spokeswoman for Twitter, said in an e-mail. “We send and store data securely. Address book information is encrypted when we send it from the mobile phones to our servers. The data is secured within Twitter in the same way that we secure other account information.”

On Tuesday, a developer discovered that when a user signs up for a Foursquare account, the company transmits their address book without warning. In response, Foursquare said it was adding an update to its app that warned users that it accessed their contacts. In an e-mail, Erin Gleason, the company’s director of communications, said that the company did not store users’ contact information. “When a person searches for friends on Foursquare, we transmit the address book information over a secure connection and do not store it beyond that point,” she wrote.

VentureBeat reported that the worst offenders seemed to take shortcuts and did not properly protect the data they were collecting from smartphones. It reported that Foodspotting, a mobile app that allows users to share photos of their meals, transmitted users’ address books over an unencrypted connection where it could be easily intercepted. In an e-mail, Alexa Andrzejewski, the chief executive of Foodspotting, said the risk of not encrypting users’ contact information “has always seemed relatively low, especially for a site that doesn’t deal with credit card or other sensitive information.” Ms. Andrzejewski also said Foodspotting would be updating its app to include additional security features.

Google has tools built into the Android platform that forces developers to notify people what data, if any, they plan to access. Once they have users’ permission, Android developers can access everything from a phone owner’s call logs to their text messages. But users of many apps – including Hipster, Locale, Uber, Yelp, Taxi Magic, Picplz, Scrabble and Waze – are often not told how the information will be used or how the company plans to store it.

“What separates malicious use from legitimate use is the element of surprise. If a user is surprised, that’s a problem,” said Kevin Mahaffey, Lookout’s chief technology officer, who said that in many ways, standards and rules for data on smartphones were still being debated. “It’s a new industry and it’s still in many ways the Wild West out there. The iron is still hot.”

 

Reference source:
http://mhealthwatch.com/developer-creates-smartphone-app-for-urine-screening-19704/