Category Archives: News

Engagement or SOV in conversations matter most?

In social media analytics, SOV is a very important metric for marketers, even more than the engagement metric. Does quantity still matter over quality? There has to be a shift in this thinking as content (especially crowd-sourced content or free media) is definitely a more important metric. Perhaps more effort is needed – after all it’s a media world (no offense to my media friends) or it’s what board of directors want to see at the end of the day – numbers or return on investment!

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Uber wins social media race ahead of GrabTaxi on #SingaporeGP

by Melissa Chue | Sep 22, 2015 | 7:10am

one, with Sebastian Vettel beating crowd favourites to clinch first place. Conversations peaked at just over 7, 000 mentions at 10pm on 20 September, as fans took to Twitter and Facebook to celebrate Team Ferrari’s win.

  

 
So, who were Formula 1’s winners on social media?

Uber races ahead of GrabTaxi
Not wanting to be left behind, smartphone-based taxi booking rivals Uber and GrabTaxi launched their own Formula 1 promotions, offering users free rides from their fleet of supercars.

According to Digimind Social’s comparison tool, Uber overtook GrabTaxi by 14 per cent for volume of Formula 1 related conversations. Now that’s what we call a neck-and-neck race!

  
  
Judging by how mentions about Uber and GrabTaxi centered around supercars, it’s clear that many were looking forward to catching a ride. The lucky few went on Twitter and Instagram to show off their sweet rides, as well as their appreciation for their favourite car brands.

  
However, while Uber had a larger share of voice, it was GrabTaxi that engaged their community the most during the Formula 1 weekend, consistently trumping their rival in terms of interactions and publications on their social media channels.

  
  
Here’s a look at their best performing post on Instagram, which scored a 44 per cent engagement rate on Digimind Social Analytics:

  

Maroon 5 takes center stage
Likewise, music lovers were in for a treat, as the Grand Prix festivities brought international acts to the stage. American pop rock band Maroon 5 proved to be the most popular, overtaking Pharrell and even Bon Jovi to dominate 40 per cent of conversations about the Formula 1 concerts on social media!

  
Their winning streak continued well after their gig on 19 September, compared to rapper Pharrell, whose mentions dropped by 50 per cent after his performance on 18 September.

  
We suspect that frontman Adam Levine had something to do with it…

  
  
  
Source: http://www.digitalmarket.asia/webdata/uber-wins-social-media-race-ahead-of-grabtaxi-on-singaporegp/

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Melissa Chue

Melissa Chue

Melissa Chue is a marketing executive at Digimind. Digimind is the global social media monitoring and competitive intelligence company that provides businesses with unrivaled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. With a customer retention rate of 92% Digimind has more than 100 employees across offices in North America, Europe, Asia and Africa.

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The death of local content programming?

So, when more online steaming networks arrive to our shores, how will the game change for content providers out there? I believe all players will continue to exist and be in business. Only differences will be that we, the consumers will have access to more choices from a variety of content (entertainment to sports to knowledge to financial)… but at the expense of having multiple subscriptions to different content providers – from live TV to on-demand ones. Thus content (especially sports & entertainment) becomes more expensive to have for the consumers. This will shift them to demand only content they wish to have and in real-time – and will further enhance this form of business model for the big players in Asia, namely HBO, Fox and content aggregators like Astro and Singtel. Expect on-demand content to grow further, especially on multi-screens and be more competitively priced. I, for sure am looking forward to it.

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#mavericksindigital: Why Netflix in Asia makes sense
Andy Radovic | Sep 22, 2015 | 9:01am

netflixRecently it was announced that Netflix, a leader in on-demand Internet streaming of entertainment content will finally be making its foray into Asia. In August it entered into a deal with Japan-based SoftBank to offer its fully integrated Netflix experience in that market, after a long to and fro between both companies.

The countries that were announced in their ‘global rollout’ were South Korea, Singapore, Hong Kong and Taiwan. They were a bit hush hush in terms of pricing and exact launch dates at this point, but most people close to the industry are pegging an end of year or quarter one launch in 2016.

This launch comes at a time in Asia when most consumers have grown more accustomed to paying for online subscription services. The music industry is a case in point. Over the past four years we have seen a proliferation of music streaming services enter the region, the likes of iTunes, Deezer, Spotify and more recently Guvera and Apple Music. And of those that are considered medium to heavy users, classified as people who spend more than 20 minutes a day listening to music, they are more than twice as likely to pay for streaming music, according to a research piece from Effective Measure.

The closest competitors to Netflix within the region who currently seem to be doing well are services like iFlix in Malaysia, Hooq in Singapore and TBO in China, which Alibaba just recently launched. However, all three of these companies just launched their service in 2015, so none of them doesn’t really have a major first-mover advantage over Netflix. Plus, the brand cache Netflix has alone should be enough to woo users into their camp.

I suppose the real competition for Netflix here would be Linear TV, as it is still the dominant method for how people consume their TV content, particularly local content. And Netflix most likely would not have access to truly local content, putting it at a slight disadvantage at least within the higher age groups within Asia.

However, Netflix will do well particularly among the younger generations who didn’t really even grow up with Linear TV in the first place. This group of digital natives never felt the need to rush home on Wednesday’s at 9 pm to watch their favorite TV show. It was always accessible to them in everyway – across screen, at any time of day, and in any location they are in, like commuting to and from work. These groups of consumers have embraced the Netflix model and love the concept of “original programming”. Particularly the world-class programming Netflix has become famous from, like House of Cards, Orange is the New Black, and Daredevil.

Probably one of biggest areas under threat would be advertising as traditional TV advertising will most likely start to loose its importance while we see the growth of content marketing and other forms of branded and sponsored content initiatives take shape. These will become more critical especially in platforms that allow audiences to skips ads. But we will certainly see a big shift in advertising spend towards areas like online video networks which will clearly be a more effective way to reach Netflix watchers than traditional TV.

I believe the emergence of Netflix in our region is a good move. Good for me personally, as I’ll now have access to all this great content (finally). But good for the industry as well, as it fits nicely with the digital, mobile and youth-centric ecosystem that is Asia.

Andy Radovic is the Regional Director for Digital (APAC) at Maxus Global. He is a strategic digital marketer with 12+ years experience working in the digital media space across a variety of agencies, spanning stints in the U.S., Japan, Korea, and now Singapore. Currently working for Maxus Asia Pacific, part of the GroupM network, the world’s largest media investment management organisation, and media communications and planning arm of parent company WPP. At Maxus, Andy leads regional digital duties for Asia Pacific with a focus on building out the Maxus digital product offering across Asia Pacific focusing on search, social, mobile, digital analytics and e-commerce.

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– Source: http://www.digitalmarket.asia/webdata/mavericksindigital-why-netflix-in-asia-makes-sense/


Fantastic real-time dynamic Digital OOH use

Digital OOH is not new and especially linking with real-time crowd-sourced photos. Been done to death.

In comes a new way to capture these crowd-sourced content (photos) and push them directly (and dynamically) to any screens, literally! INSTAGRAM, and the Cloud. It’s not an easy platform to manage crowd-source photos or videos but this example demonstrates an efficient and yet effective use of Instagram. More cases to follow from the digital communications world soon, I believe.

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Sydney’s art festival uses Instagram for digital signage

DMA News Desk | Sep 22, 2015 | 7:11am

New product ‘doohfa’, which provides off-the-shelf dynamic content for Digital Out Of Home (DOOH) networks, delivered over 2,000 Instagram images to the digital screen in The Living Mall, Central Park Sydney during BEAMS Arts Festival on September 19.

The cloud-based platform was used to curate 317 unique Instagram images of the 478 submitted in the BEAMS Arts Festival Instagram Competition on the night, and integrate them immediately for display on the digital screen in The Living Mall, Central Park Sydney.

“There were nearly 500 Instagram posts with the competition hashtag during the five hour event – well over one post a minute. We used doohfa to curate over 77% for immediate display on The Living Wall. The imagery looked fantastic on the 15 metre digital screen. And it was so interesting to see the festival represented from the perspective of festival-goers, within minutes of the festival unfolding,” said Neice Waddington, doohfa’s Operations Director.

doohfa has been developed to provide DOOH networks a simple way to deliver the benefits of social media integration to their clients, and leverage other advantages of digital display networks.

“This activation delivered nearly 10% more Instagram followers to BEAMS in a 5 hour period, and 35% more Instagram activity around this one hashtag alone. With doohfa, this type of DOOH Instagram activation is now off-the-shelf – it’s easily transferable to other digital screen networks and scalable for more screens,” said Dave Petschack, doohfa’s Managing Director.

doohfa has been developed independently to overlay DOOH network ad scheduling systems to the advantage of both the networks and their advertisers. With doohfa, brands can manage their content across multiple DOOH networks from the one web-based dashboard.

“We were able to curate the Instagram content into dynamic playlists using a tablet from wherever we were during the festival. The content manager wasn’t chained to a desktop, and the digital display tech team didn’t have to lift a finger. doohfa really taps into the immediacy and dynamism of digital display networks,” said Neice Waddington.

doohfa powered the BEAMS Arts Festival Instagram Competition on September 19, 2015 from 5pm to 10pm. Participants posted their festival photos to Instagram and tagged them #BEAMSFESTIVAL then looked out for their entry on the digital screen in The Living Mall, Central Park Sydney during the festival.

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– Source: http://www.digitalmarket.asia/webdata/sydneys-art-festival-uses-instagram-for-digital-signage/


“My Manager sucks!” When people leave your advertising agency; they may not be telling you the real reason!

“My Manager sucks!” When people leave your advertising agency; they may not be telling you the real reason!

https://www.linkedin.com/pulse/my-manager-sucks-when-people-leave-your-advertising-agency-giuliani

With over 4,500+ interviews under my belt, across a huge range of professionals from the advertising and media industry, a common complaint I hear is that “my manager sucks!” Usually though, as you guys are the professionals of communication, it is put a little more delicately. Nonetheless, the crux of their complaint is just that – management sucks.

I am not necessarily talking about Executive Management, however, they are not immune from scorn, but more at the mid-career level. The level where juniors and mid-level people suffer at the hands and whim of their managers daily. A lot of the complaints stem from the fact that advertising and media agencies do not invest enough in actual management training. Selection and promotion is usually based on time in the agency and seniority. It also tends to be assumed that if the person is a great specialist or individual contributor, then they must be great as a manager. We all know this is not true, but the sheer fact agencies promote that way, kind of indicates that must be in the subconscious of the powers-that-be.

If your agency doesn’t invest much in training and development of managers, then there is one way that can help reduce the “suck” factor. Interviewing for management skills! Yes, it’s that simple. Whether considering your AE for promotion to AM or actually hiring from outside. You may want to actually address the issue in a conversation. You can try to eliminate the hiring of a “sucky manager” or learn you need to train your staff before promoting, but digging deep in an interview. As I always say, you need to have an open discussion – not an “interview”. It can’t be an interrogation. You need to get the candidate expressing emotion, so you can get a glimpse at the real person. Here are some questions you can base your conversation around to dig deep about their management experience. Don’t copy word-for-word and tailor for your role, but I am sure you can see the value in these and uncovering the person’s management style and see if that fits with your expectations and culture.

  1. Tell me about a specific time when a co-worker was experiencing significant personal problems that were affecting their work. What did you do to assist the co-worker and help them with their situation? Were your efforts successful? How did you know they were or were not successful?
  2. Describe a time when one of your staff or your work team was working above work expectations. What was your response? How did the other party/parties respond?
  3. Describe a time when one of your staff or your work team was working below work expectations. What was your response? How did the other party/parties respond? What was the ultimate outcome?
  4. Tell me about a specific time when a subordinate had a personal need that conflicted with the needs of your organization. How did you address the conflicting needs? What was the result of the way you handled the situation?
  5. Tell me specifically what you have done to create an atmosphere of trust and empowerment within your sphere of influence. What tangible results have you seen from your efforts?
  6. Tell me about a specific time you sought specific feedback on your performance from subordinates. Specifically, how did you use the feedback? Cite specific changes resulting from the feedback?

Now get recruiting!


Prepaid telco & 6% service tax

An article from Malaysian newspaper on the impact of service tax for prepaid users.

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Political affray in Malaysia: Taken to the cleaners | The Economist

Greenkim: I was back in KL the weekend before, and it was a tensed up city… the events leading up the weeks before were horrific. The few days before July 9th, roadblocks were set up and causing mile-long traffic snarl, with people spending more than double of their travelling time – up to 3 hours for some… and they were going to work at 6am! Well, I remember getting caught in this back in 2007 (before I came down to Singapore)… Anyway, while the rally did take place, let’s just hope the voices of the rakyat (people) are heard, and that there will indeed be fair elections come 2013! Malaysia, tanah tumpahnya darahku (Malaysia, the land of my blood origin).

An overzealous government response to an opposition rally

Jul 14th 2011 | SINGAPORE | from the print edition

MALAYSIA is one of South-East Asia’s stabler nations; but a rally in Kuala Lumpur on July 9th in demand of electoral reform turned surprisingly nasty, leading to the arrest of more than 1,600 people. The police fired tear gas and water cannon into the crowd, and one man died of a heart attack. All those arrested were released fairly quickly, but Amnesty International, a London-based human-rights group, called it “the worst campaign of repression in the country for years”. The government’s reaction showed a lot of nervousness about how much opposition it can tolerate.

In fact the crackdown started a few weeks ago after “Bersih 2.0” announced that it was going to stage the rally. Bersih, also known as The Coalition for Clean and Fair Elections, is a loose alliance of NGOs and activists (bersih means “clean”). It argues that all candidates should be given access to the mainstream media and that indelible ink should be used to stop people voting more than once. It all sounds uncontroversial, but not to the government. Bersih was declared illegal on July 1st and about 200 activists were rounded up. The march itself was then banned, although the authorities offered Bersih a stadium to meet in—and then withdrew the offer.

Perhaps the government was looking back nervously to the first Bersih march, in 2007. On that occasion, too, thousands protested against the Barisan Nasional (BN) coalition government and demanded reform. Subsequently, in the 2008 general election, the BN lost its largest share of votes since 1957 when it started ruling the country after the British left. The current prime minister, Najib Razak, deputy prime minister in 2007 before taking over the top job in an internal party coup, must have feared that the second Bersih rally might be a similar portent. He has to hold an election before 2013, but wants to do so earlier to win his own mandate. Opposition politicians were quick to join Bersih. The pre-eminent leader of the opposition, Anwar Ibrahim, was shoved to the ground and injured in the affray.

None of this bodes well for Malaysia. The heavy-handed police tactics have provoked a lot of anger; the government has conceded an official investigation into claims of police brutality. In one instance (caught on film), police seemed to fire tear gas and water cannon into a hospital where protesters were sheltering from a baton charge. Few old laws were left untouched in the attempt to round up suspects before the march. It was reported that 30 people arrested in Penang were investigated under Section 122 of the Penal Code for the charge of waging war against the king. Dragging in the constitutional monarch, Tuanku Mizan Zainal Abidin, seemed particularly desperate, reminiscent of the abuse of the monarchy’s position in neighbouring Thailand. On the eve of the rally, the king came out with a statement reminding everyone that “street demonstrations bring more bad than good, although the original intention is good.”

Mr Najib defended the police and accused the marchers of sowing chaos. Dismissing the motives of Bersih, he cast it as a desperate attempt by Mr Anwar to grab power. The immediate upshot is that Mr Najib may choose to delay calling for an election for some time, to let things settle down. He presumably hopes that if he waits long enough, people will have forgotten about this ugly incident. But the longer-term effects are hard to judge. It might also help to unite a fractious opposition against what they portray as an assault on democracy.

from the print edition | Asia

Source: http://www.economist.com/node/18959359

Here’s another article:

Crackdown in KL

(http://www.economist.com/blogs/banyan/2011/07/political-demonstration-malaysia)



Efficiency in time management!

Here’s something I read from the news today (from the AFP report)…

President Obama said the recurring controversy (on rumours about his faith) was something he will not allow himself to spend too much time on, however.  “I’m not going to be worrying too much about whatever rumours are floating out there,” Obama said.

If I spend all my time chasing after that then I wouldn’t get much done,” the president said.

Now, if only certain people know how to put their priorities in order… esp those who run a country. We have several examples on having the wrong priorities –  Could it be the more ‘me’ than ‘rakyat’ attitude be a factor?