The Secret to Better CMO/CIO Collaboration Lies In The Cloud | IBM – Advertising Age

So true; cloud may be the solution but team collaboration will never go away!

http://adage.com/article/ibm/secret-cmo-cio-collaboration-lies-cloud/243114/

The Secret to Better CMO/CIO Collaboration Lies In The Cloud

CMOs are feeling quite popular these days, and with good reason. By now you can recite this Gartner prediction in your sleep: marketing will spend more on IT than the IT department by 2017. Naturally, nearly every tech vendor on the planet has taken notice. A flood of innovative new solutions have launched to help CMOs better connect with customers and make them the new heroes of the C-suite.

Just a few years ago, these advanced solutions were just out of marketers’ reach. Standing in their way was an array of hoops and hurdles, from the IT department to procurement and beyond. So while digital, mobile and social innovations were changing the retail game at a dizzying pace, marketers felt stuck in the mud, unable to test drive or take advantage of all the new marketing toys in the toy store.

But then came the cloud

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About gkoe2pointzero

This is the digital version of Gary Koe... He is currently the Digital Director at Lowe Vietnam. Things that keep him going... freshly brewed coffee, his iMac, his gadgets, the Internet, his many iPods with music (only trance / alt rock), TV, travel, books... View all posts by gkoe2pointzero

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