Yahoo and Millward Brown join forces to measure online marketing effectiveness

It is about time we migrate to performance-based measures. I’m happy click-through rates is secondary now!

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About gkoe2pointzero

This is the digital version of Gary Koe... He is currently the Digital Director at Lowe Vietnam. Things that keep him going... freshly brewed coffee, his iMac, his gadgets, the Internet, his many iPods with music (only trance / alt rock), TV, travel, books... View all posts by gkoe2pointzero

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