Coca-Cola Summer Snapshot contest
Fans are encouraged to take photos with the summer edition of Coca-Cola cans. Here, fans engage with the page:
- the contest incorporates photos of their products with fans
- fans can vote for their favorite photos
Photos are viewed more than anything else on Facebook.
Goes viral quickly -> when a fan posts a photo, that photo is then sent out to the news feeds of all of their friends. Hundreds of thousands of potentially new fans will see these photos.
Why fans love it?
- Innovative promotions and fun
- Interactive features
Oreo “Back to School Memories” campaign