We all are active in social media… but are we socially responsible when we engage in this media? Have a look at the following examples.
1) Never fake your Facebook fan page… This Member of Parliament in Singapore stated that his FB fan page has 23000+ likes. But when a journalist visited his page, he only has 200+ likes! This MP claims in his constituency there are 23000+ voters – well, sorry mate that’s not how it works here! J
2) Make sure you tweet with care… A Red Cross social media specialist had mistakenly tweeted a personal note on the Red Cross handle, instead of on her own. Red Cross was quick with a PR rescue plan and all is good in the end – apology accepted! But if there was no swift response, then it would have been worst… remember the BP oil spill issue?
Full story: http://mashable.com/2011/02/16/red-cross-tweet/
3) Behave responsibly in the social space… Nestle got underfire when they tried to lobby for the removal of a Greenpeace-made video of a fake Kit Kat commercial, which claims on Nestle’s use of palm oil in their food products. Greenpeace reacted by getting their supporters to update their Facebook profile with anti-Nestle pictures (incorporating the many Nestle food brand’s logos) and to start posting on the Nestle FB page. The trouble started when Nestle’s FB content manager started sounding “rude” on the brand’s own FB page wall – replies to the comments were uncalled for, putting the brand image even lower than it already is (as a result of the video). It became a social media & PR nightmare for the brand giant… and in the end Nestle had to apologise for their “social” misconduct. It is a painful lesson for Nestle.
4) Never delete comments from your fans – no matter how negative they are… SapientNitro recently released a self-promo video on Facebook and when fans started to post comments, the agency started deleting those comments (horror!) – a big NO NO in social media responsibility. It gets even worse now that the video is deleted entirely! Thankfully some smart ones had managed to download a copy of the video and it’s now on Youtube! Well, if ego wasn’t in the way I’d think the video would be a successful viral! Well, now it’s a viral for the wrong reason…
Here’s the video: http://www.youtube.com/watch?v=jozWAskPoYg
Social media is a really powerful channel and you must note that any damage can never be undone almost all the time… there are always on-lookers, by-standers (some automated) waiting and grabbing all these information. Be careful what you shout out there or how you behave! We do not want to create any PR or attention with the wrong reason… 🙂