[For the folks at Lowe Vietnam]
Here’s my first e-sharing with everyone on the cool world of digital and/or use of technologies to activate brands. I will try and make this a weekly affair, so as to equip everyone with as much knowledge and exposure. If you have any questions, or need to bounce off any ideas, or just for a chat, do drop by the 12th floor – or you can reach me at ext 149.
Most of you would have seen these video clips of video projection mapping technology examples. Video projection mapping technology is not really new, as brands have already started riding on the phenomenon that has generated buzz among the people on the streets.
“Video Projection Mapping is an exciting new projection technique that can turn almost any surface into a dynamic video display. Specialized software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped screens. When done right, the end result is a dynamic projection installation that transcends ordinary video projection.” – Reference from: videomapping.tumblr.com
Here’s another example from Singapore – for an insurance company: http://www.youtube.com/watch?v=f5V8pqEFQzU
So, in short, brands can actually “own” a particular city landscape or make a landmark of their own on any wall/building of all shapes & sizes. Whatever it is, it will definitely wow the audience/masses and create talkability. Perhaps we can convince Unilever to do something on their Homebase building… 🙂
Enjoy your Wednesday, digital peeps!