Coca-Cola Summer Snapshot contest
Fans are encouraged to take photos with the summer edition of Coca-Cola cans. Here, fans engage with the page:
- the contest incorporates photos of their products with fans
- fans can vote for their favorite photos
Photos are viewed more than anything else on Facebook.
Goes viral quickly -> when a fan posts a photo, that photo is then sent out to the news feeds of all of their friends. Hundreds of thousands of potentially new fans will see these photos.
Why fans love it?
- Innovative promotions and fun
- Interactive features
Oreo “Back to School Memories” campaign
Fans are asked to share their memories and photos directly on their Facebook page.
Oreo knows that their cookies have been part of many people’s lives since childhood and they use this angle to create nostalgia with their fans.
Oreo created a unique experiences for their fans and since the fans have a connection with it, they become loyal followers and keep coming back for more.
It works! -> now they have over 8 million fans!
More examples are shown here – where I got my source from:
“10 Top Facebook Pages and Why They’re Successful”
by Amy Porterfield (Published August 31, 2010)
